About Ascend Coaching
Why Most Corporate Wellness Programs Fail
What Could Your Team Do With a 5-Second Advantage?
Why Most Corporate Wellness Programs Fail
Let's be honest: most corporate wellness programs are performative.
You offer gym discounts. Meditation apps. Step challenges. Lunch-and-learns about nutrition. And yet your top executives are still exhausted, your high-performers are burning out, and your leadership pipeline is fragile.
Why? Because you're treating symptoms, not systems.
Th
Let's be honest: most corporate wellness programs are performative.
You offer gym discounts. Meditation apps. Step challenges. Lunch-and-learns about nutrition. And yet your top executives are still exhausted, your high-performers are burning out, and your leadership pipeline is fragile.
Why? Because you're treating symptoms, not systems.
The executives driving your company forward aren't failing because they don't know they should exercise or eat better. They're failing because they're operating in a constant state of depletion—physically, mentally, and emotionally. They're making million-dollar decisions on four hours of sleep, skipping meals between back-to-back meetings, and living in fight-or-flight mode.
A gym membership won't fix that. A mindfulness app won't fix that.
What they need is a performance system—one that rebuilds their physical capacity, sharpens their mental clarity, and gives them the resilience to lead under pressure without burning out.
Here's what most Chief People Officers miss: fitness isn't a perk. It's infrastructure. When your executives have strength, mobility, and energy, they show up differently. They think more clearly. They lead with more presence. They make better decisions. And they stay.
If your wellness program isn't translating into measurable leadership performance and retention, it's not a wellness program—it's a checkbox. And your competitors who figure this out first will have the edge.
I'm No Pretender. I've Lived The Life.
What Could Your Team Do With a 5-Second Advantage?
Why Most Corporate Wellness Programs Fail
I'm not your typical fitness coach. And I don't pretend to understand your executives' lives from the outside looking in.
I've lived it.
I know what it's like to visit five countries in nine days. To take four meetings in four states in one day. To fly cross-country for a single signature on a deal that has to close before the quarter ends—
I'm not your typical fitness coach. And I don't pretend to understand your executives' lives from the outside looking in.
I've lived it.
I know what it's like to visit five countries in nine days. To take four meetings in four states in one day. To fly cross-country for a single signature on a deal that has to close before the quarter ends—because if it doesn't, the number doesn't hit and the pressure doubles.
I know what it's like to spend hours perfecting a single slide—because the customer has to hear the message exactly right. And then do it all over again for the board, where the stakes are even higher and the margin for error is zero.
I know what it's like to go from QBRs to summits to conferences to user groups to trade shows to SKOs, back-to-back, with no time to recover. I know what quarter-end feels like—the chaos, the adrenaline, the exhaustion. And I know what it's like to wake up on day one of the next quarter and realize the conveyor belt is starting all over again.
I have their callouses. I know their pain.
I spent 25 years in the software technology industry, leading cross-functional teams, negotiating strategic alliances, and building systems that scale. I've sat in the executive's chair. I've made high-stakes decisions on limited sleep and even less time. I've felt the weight of investor expectations, team morale, and personal health all competing for bandwidth that doesn't exist.
And here's what I learned: you can't outwork burnout. You can only out-system it.
That's why I built Ascend Coaching. Not as another wellness vendor pitching meditation apps and step challenges, but as a performance system designed for people who operate under relentless pressure and can't afford to break down.
I've also spent 40 years in the fitness industry. I've competed in Ironman triathlons, Strongman competitions, Spartan Races, powerlifting meets, and marathons. I've coached youth sports for 16 years and presided over a youth athletics league. I've raised six children and traveled to 34 countries.
I know what it takes to perform when the stakes are high. I know how to build resilience, clarity, and sustainable energy—not through hacks or shortcuts, but through systems that work even when life is chaotic.
Most wellness programs are built by people who've never sat in your executives' chairs. They've never had to make million-dollar decisions on four hours of sleep. They've never had to lead a team while running on fumes. They've never had to balance the impossible and make it look effortless.
I have. And that's why Ascend Coaching doesn't treat your executives like they need a hobby. We treat them like the high-performers they are—people whose bodies and minds are under constant demand, who need a system that builds strength, mobility, resilience, and mental clarity without adding more to their plate.
We don't do cookie-cutter programs. We don't do one-size-fits-all. We build customized 90-day engagements that integrate into chaotic schedules, remove barriers, and deliver measurable results: improved strength, better energy, sharper decision-making, and the confidence that comes from taking control.
Your executives don't need another vendor. They need someone who's been where they are—and knows how to get them where they need to go.
What Could Your Team Do With a 5-Second Advantage?
What Could Your Team Do With a 5-Second Advantage?
What Could Your Team Do With a 5-Second Advantage?
Five seconds doesn't sound like much. But in business, five seconds is everything.Five seconds faster to process critical data. Five seconds quicker to make the call. Five seconds ahead of your competitors in getting the right information to the right people—and acting on it.In fast-moving markets, that's the difference between winning th
Five seconds doesn't sound like much. But in business, five seconds is everything.Five seconds faster to process critical data. Five seconds quicker to make the call. Five seconds ahead of your competitors in getting the right information to the right people—and acting on it.In fast-moving markets, that's the difference between winning the customer and watching them go elsewhere. In compliance, regulatory, or financial environments, that five-second gap could mean the difference between flawless execution and catastrophic fallout.So here's the question: What gives your executives that edge?It's not another analytics tool. It's not a faster CRM. It's not even better data.It's cognitive capacity. Mental clarity. The ability to think sharply under pressure, process information quickly, and make confident decisions when it matters most.And that capacity is built—or eroded—by one thing: the physical and mental health of your leaders.When your executives are operating on poor sleep, chronic stress, and physical depletion, their decision-making slows. Their focus fractures. They second-guess. They hesitate. They miss the window.But when they have strength, mobility, resilience, and energy, everything changes. They process faster. They see patterns others miss. They act with confidence. They lead with presence.That's the five-second advantage.At Ascend Coaching, we don't just improve fitness metrics—though we do that too. After 90 days, our clients average a 20% increase in strength, 20 pounds of weight loss, and measurable improvements in:
- Resting heart rate (better stress resilience and cardiovascular health)
- Blood pressure (improved decision-making under pressure)
- Cholesterol levels (reduced long-term health risk)
- Sleep quality (sharper cognitive function and focus)
- Sustained energy through high-stakes meetings and critical decisions
But what we're really building is performance infrastructure—the physical and mental capacity that allows your leaders to operate at their highest level, consistently, without burning out.This goes beyond the health of your employees. This is the health of your business.When your leadership team has that five-second advantage—when they're sharper, faster, and more resilient than the competition—it compounds. Better decisions. Stronger execution. Higher retention. A leadership pipeline that doesn't crack under pressure.Your competitors are still treating wellness as a perk. You can treat it as a strategic advantage.Our approach is built for high-performers:We focus on mobility and strength—the foundation most executives have neglected. We build habit architecture that integrates into chaotic schedules. And we create mindset shifts that turn physical discipline into mental clarity and confidence.We remove the barriers. We eliminate the excuses. We deliver measurable results.This isn't for everyone. It's for companies that understand the ROI of investing in their leaders' capacity to perform under pressure. It's for executives who are ready to stop waiting and start operating at the level they're capable of.If you're ready to give your team the five-second advantage, let's talk.